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Shooting for editorial or advertising purpose is slightly different, but the aim is always the same: to catch the very particular aspect of a boat.
Finding the right points of view, waiting for the light to come, standing by for the people on board to be in the right place, looking in the right direction, looking for the sails to be well set and the boat to show a nice speed and true comfort… until the unexpected arises. In regards to the interiors, the willing is to highlight the atmosphere created by the alchemy of the designer’s artistic skills and the know-how of the craftsmen, by playing with light and shadow, like in real life.
Doing editorial photography for prestigious magazines such as “Boat International’’ or ‘‘Yachting Magazine’’ is always a challenge as we have to compete with the best photographers in the world…
Who, better than us, can understand the brief that comes from the advertising strategy decided with a client? This is why having Claris as photography and advertising agency is the most efficient way to go…